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Most Popular Types of Bread

What are the most popular types of bread in Australia?

Bread is a staple food in most places around the world. It has been around for centuries, and as the saying goes, “it’s as old as sliced bread”! There are many different types of bread that are popular in different countries, and generally the more popular ones are white, whole wheat, rye, sourdough and multigrain.

More recently, consumers are choosing artisan breads, made locally, and are embracing their local bakeries.

Read on to discover the most popular types of bread in Australia, and discover something new or fall in love with an old bread favourite.

Interested in growing your business?

Contact one of our expert bakers at Suprima Bakeries today and let our experts help you discover how frozen dough can grow your business.

Please phone 02 8796 9300 or email us here.

And the most popular type of bread is…

The statistics are in, and according to the Australian Bureau of Statistics Australian Health Survey:

“Regular breads, and bread rolls (plain/unfilled/untopped varieties) were the products most commonly consumed with 66% of people consuming regular bread, and 13% consuming English-style muffins, flat breads, savoury and sweet breads”.

It’s no surprise that white bread was the most popular type of bread, making up 58% of bread consumed, with mixed grain and wholemeal varieties accounting for 18% each.


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View our range of frozen bread doughs here 

How do we tell different types of bread apart?

Here is a quick run down on the more common categories of bread.

1) White Bread – this type of bread is made from wheat flour, yeast, salt and water.

2) Whole Grain Bread – this type of bread is made from whole grains like wheat, barley or rye. It contains more fibre than white bread and it’s often healthier too.

3) French Bread – this type of bread has a crusty exterior with a soft interior and it can be made with either white or whole-grain flour.

4) Artisan Bread – Artisan bread is a style of bread that is made by hand (or in part with manual processes) and uses natural ingredients. Artisan breads are typically made without the aid of machines and are often baked in a wood-fired oven.

The word “artisan” comes from the French word for “craftsman” and implies that the baker has skill in their trade. Artisan breads are usually baked in a wood-fired oven, which gives them their distinctive flavour.

> View our range of artisan and sourdough bread frozen dough here

Bread industry in Australia

Here are some quick facts about the bread industry in Australia (IBISWorld):

  • What is the market size of the Australian bread production industry? The market size, measured by revenue, of the Bread Production industry is $2.8bn in 2022.
  • What is the growth rate of the Australian bread industry? The market size of the industry is expected to increase 2.3% in 2022.
  • Has the bread production industry in Australia grown or declined over the past 5 years? The market size of the industry in Australia has grown 0.2% per year on average between 2017 and 2022.

What is the biggest opportunity for growth in the Australian bread industry?

Bread products are being sold to food-service companies in ever growing quantities. One of the reasons for this is that these products often save you time, money and effort, and are ‘done for you’ solutions.

Caterers, hotels, restaurants and cafes use products, such as freshly baked breads, premium breads, muffins, frozen dough (such as products from the range of Suprima frozen dough) and breadcrumbs.

There is increasing growth in the chilled, par-baked and artisan bakery product bread category.

> Find out how using Suprima frozen dough can save your bakery or cafe time and money

Famous breads

The most famous breads in the world are the croissant, baguette and focaccia.

Croissants are flaky and buttery pastries that look like crescents. Baguettes are long loaves of crusty bread with a crunchy, crackling crust; they have an airier crumb than other types of breads. Focaccia is a type of flatbread made from olive oil, water and yeast; it is often topped with herbs or olives that give it great flavour.


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Make A Trade Enquiry Today

We all know about the challenges that bakers and cafe owners face, with high labour costs, expensive ingredients and finding quality staff. Thankfully, Suprima frozen dough can save you time, energy and money, while still baking fantastic bread.

Partner with Suprima as your trusted frozen bread dough supplier. Contact our team at Suprima Bakeries and grow your business today.

Need some more information? Please phone 02 8796 9300 or email us below.

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Is your bakery in this region of NSW?